Comments for Engeeno

Comment on What is Quality Content by Angela

Angela — Sat, 19 May 2012 10:04:58 +0000

Pedro, Thank you for this post! I absolutely agree with everything said.
Especially for small businesses I would absolutely add Google Analytics as the first and often sufficient tool. Looking at bounce rates, pages/visit, duration and possibly conversion – and discussing this with clients – needs to be a much bigger part of SEO work.

Comment on What is Quality Content by Pedro Dias

Pedro Dias — Thu, 17 May 2012 17:46:30 +0000

Hi Sid,

Thanks for your comment. I understand your point, but in fact what *should rank* is something very ambiguous. For example:
- For a user in a hurry that just wants the info and no bells and whistles, what should rank?
- For the Social Media addict that likes to share everything, what should rank?
- For the person that wants reliable and well structured information, what should rank?
- For anyone searching for information where a video is the best result, what should rank?
- …

I could keep going on. In the end I think both sites can have their place in the plateau. It will depend on many things including user query and intent, and not only from the diversity or the lack thereof.
And that is why I say that your target audience is the best resource when it comes down to evaluate the quality of your site.

Comment on What is Quality Content by Sid

Sid — Thu, 17 May 2012 17:35:33 +0000

Pedro, thanks for the explanation. You have certainly cleared up one of my biggest doubt. Now that users are really the one deciding the quality of a website, I would like to ask you something.

Let us consider a website page that has nothing but good content — no design or any “entertaining” buttons on the page. I mean the page has real unique content and it takes the user 2 minute to read everything. Take another website that has 1 minute worth of content with tonnes of entertaining buttons, social media stuffs, related video and conducts a poll on that page. I mean the user may not get what he wants from that page but he takes “action.” He may vote, watch the video, etc.

Which of these sites do you think should rank better?

Comment on SEO Audits vs SEO Consulting Services by Pedro Dias

Pedro Dias — Thu, 23 Feb 2012 12:48:40 +0000

You’re right Giordani, there is some level of Auditing in any thing that requires change. Nevertheless the type of Audit we are talking here is a deep analysis or exam that is sold as a separate service. When you provide a service of this nature, the type of analysis is often much more elaborated and doesn’t cover only what’s changing, but the whole set of decisions, processes and people involved as well as the implementation. An Audit shouldn’t based on guesswork, you need to have the biggest amount of factual data and knowledge of what’s influencing what and, unless you have all that data you need to assess the competition, most likely it will be based on assumption.

Comment on SEO Audits vs SEO Consulting Services by Giordani Pasqualon

Giordani Pasqualon — Thu, 23 Feb 2012 11:57:37 +0000

In our projects, the first step is to audit the client’s site, after that, define the strategies and suggest implementations; and the audit is used as project’s checkpoints.
Besides, clients often ask for self and competitors audits for the sake of benchmark.
So, I wonder if there is a way to make consulting without any level of auditing…

Comment on SEO Audits vs SEO Consulting Services by Pedro Dias

Pedro Dias — Wed, 22 Feb 2012 18:18:44 +0000

Auditing isn’t something new as a business. Companies always hired Auditors to assess people, processes, quality, etc. Like in anything, there are professionals that do a good job, and professionals that don’t do such a good job. So I don’t see how that could be different for SEO. How they will react for SEO Auditing is the same way as they will react for any other Auditing vertical.

The only thing I’m trying to do here is to try to point people in the right direction since SEO as always been a business where you don’t have a regulatory entity, there are no established ethics and requirements beyond what the community agrees with and what the Search Engines establish of what’s wrong and what’s right.

Comment on SEO Audits vs SEO Consulting Services by Klaus Junginger

Klaus Junginger — Wed, 22 Feb 2012 17:51:32 +0000

and how do you see clients reacting to the “either totally white nor black” approach?

Comment on SEO Audits vs SEO Consulting Services by Pedro Dias

Pedro Dias — Wed, 22 Feb 2012 17:30:16 +0000

I think that question doesn’t make much sense. If you transpose it to real life is like the chicken/egg dilemma… Who came first?
I could question all the Auditing professionals in the world by saying exactly the same. Who’s to verify their job? Who’s to verify the verifier of their job? You get me.

That’s why I wrote the section “How to make a legit and trustworthy SEO Audit?”
Nothing is ver going to be black or white, but you can take a few steps to make sure it’s more white every time.

Comment on SEO Audits vs SEO Consulting Services by Klaus Junginger

Klaus Junginger — Wed, 22 Feb 2012 17:25:21 +0000

Hey there,

I recently had the opportunity to interview one of Brazil oldest SEO entrepreneurs and enquired him about SEO Audits (SEO verification services, as one of my interviewee referred to it as of mid 2010). He asked me abut who`s to verify the auditor`s job, and that was a nice move asking. What`s you approach on that issue? What would the status of a audit`s report be in the search marketing arena?

cheers
Klaus